1、单选题：
Which of the following statements about marketing is true?
选项：
A:It helps to build a loyal customer base but has no impact on a firm's intangible assets.
B:It is of little importance when products are standardized.
C:It is seldom used by nonprofit organizations.
D:It can help create jobs in the economy by increasing demand for goods and services.
E:It is more important for bigger organizations than smaller ones.
答案: 【It can help create jobs in the economy by increasing demand for goods and services.】

2、单选题：
________ management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
选项：
A:Knowledge
B:Marketing
C:Strategic
D:Distribution
E:Operations
答案: 【Marketing】

3、单选题：
Identify the correct statement about marketing management.
选项：
A:It is defined as the field that deals with planning and managing a business at the highest level of corporate hierarchy.
B:It focuses mostly on monitoring the profitability of a company's products and services.
C:It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.
D:It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services.
E:It focuses solely on attaining an organization's sales goals in an efficient manner.
答案: 【It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.】

4、单选题：
As economies advance, a growing proportion of the economy's activities focuses on the production of ________.
选项：
A:experiences
B:products
C:luxury goods
D:events
E:services
答案: 【services】

5、单选题：
The "Malaysia, Truly Asia" ad campaign that showcased Malaysia's beautiful landscape and its multicultural society in order to attract tourists is an example of ________ marketing.
选项：
A:property
B:event
C:place
D:idea
E:service
答案: 【place】

6、单选题：
In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even a haunted house. Disney is marketing a(n) ________.
选项：
A:good
B:service
C:event
D:experience
E:organization
答案: 【experience】

7、单选题：
People in emerging countries today are becoming increasingly health conscious and are seeking healthy food choices. As a result, demand for health foods is rising steadily, creating an opportunity for marketers to exploit this ________ market.
选项：
A:geographic
B:business
C:demographic
D:need
E:service
答案: 【need】

8、单选题：
Organizations catering to the ________ market need to price their offerings carefully because these markets usually have limited purchasing power.
选项：
A:business
B:consumer
C:global
D:exclusive
E:nonprofit
答案: 【nonprofit】

9、判断题：
Services constitute the bulk of most countries' production and marketing efforts.
选项：
A:错
B:对
答案: 【错】

10、判断题：
"Friends Don't Let Friends Drive Drunk," is an example of marketing information to an interested audience.
选项：
A:对
B:错
答案: 【错】

11、判断题：
Wants are the basic human requirements such as for air, food, water, clothing, and shelter.
选项：
A:对
B:错
答案: 【错】

12、判断题：
The emergence of earned media has allowed some companies to reduce paid media expenditures.
选项：
A:对
B:错
答案: 【对】

13、判断题：
We can think of marketing as the identification, creation, communication, delivery, and monitoring of customer value.
选项：
A:错
B:对
答案: 【对】

14、判断题：
If performance falls short of expectations, the customer is disappointed. If it matches expectations, the customer is satisfied. If it exceeds them, the customer is delighted.
选项：
A:对
B:错
答案: 【对】

15、多选题：
What can be marketed?
选项：
A:organizations
B:service
C:information
D:events
答案: 【organizations;
service;
information;
events】