1、多选题： Do you like this mini show? 你喜欢这部学生小剧场吗？（ ） 选项： A:No. I don’t like it. 不，我不喜欢。 B:Yes, I like it very much. 是，我非常喜欢。 C:No. I strongly dislike it. 不，我非常不喜欢。 D:I am indifferent with this show. 我没所谓。 E:Yes, I like it. 是，我喜欢。 答案: 【Yes, I like it very much. 是，我非常喜欢。;
Yes, I like it. 是，我喜欢。】
2、多选题： To what extend does this mini show inspire you to learn this chapter? 这部学生小剧场在多大程度上鼓舞你进行本章的学习？（ ） 选项： A:A lot. 非常大。 B:A little bit. 有一点点。 C:Quite a few. 还不少。 D:Not at all. 一点儿也没有。 E:I’m not sure. 我不清楚。 答案: 【A lot. 非常大。;
Quite a few. 还不少。】
第一章 单元测试
1、判断题： According to the definition of consumer behavior, how a consumer disposes of an idea and accepts another is part of consumer behavior. （ ） 选项： A:错 B:对 答案: 【对】
2、单选题： A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product. （ ） 选项： A:content generator B:marketer C:consumer D:influencer 答案: 【consumer】
3、单选题： Age, gender, and social class are all used ________. （ ） 选项： A:in social media B:as part of promotion C:as part of the marketing mix D:to divide market 答案: 【to divide market】
4、单选题： Which marketing philosophy emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time? （ ） 选项： A:Social marketing B:Global marketing C:Relationship marketing D:Differentiated marketing 答案: 【Relationship marketing】
5、判断题： People often buy products for what they mean, not what they do. （ ） 选项： A:对 B:错 答案: 【对】
第二章 单元测试
1、单选题： Rules of conduct that guide actions in the marketplace are called ________. （ ） 选项： A:social obligation B:business ethics C:social awareness D:social responsibility 答案: 【business ethics】
2、单选题： Which of the following values is most associated with materialists? （ ） 选项： A:Loyalty B:Honesty C:Status D:Frugality 答案: 【Status】
3、判断题： Cause marketing is the same as social marketing. （ ） 选项： A:对 B:错 答案: 【错】
4、判断题： Sustainability and green marketing are the same thing.（ ） 选项： A:对 B:错 答案: 【错】
5、判断题： LOHAS is a segment of consumers who worry about the environment, want products to be produced in a sustainable way, and spend money to advance what they see as their personal development and potential. （ ） 选项： A:对 B:错 答案: 【对】
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